J's Tonic
new album releases 30th JaN 2024:
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WHEN HUMANS COLLIDE
[FIND BELOW: Artist Bio - Album Overview - Album Reel - Social Media - Acclaim/Quotes - Full Album Access - Track by Track - Target Audience - Press Release]
ARTIST BIO
From humble beginnings as quiet dedicated solo songwriter since 2002, scrawling hundreds of unheard intimate ballards, James Moss, aka J’s Tonic, thrust into the London Indie scene in 2006 through 2019 with raw rock outfit We Are Falcon as lead singer, writer and guitarist, arrowing intimate poetic lyrics that wove through the combustion-engine-like wall of melody-drenched anthemic rock sounds. Supporting the likes of Steve Craddock (of Paul Weller) at Brixton Jamm, Headlining at Cargo, Water Rats and more, and Finalists at Bush Theatre’s Battle of the Bands, as well as quarter of a million listeners with their track Second Go selected on FHM’s monthly youtube hype video. Comparisons made to the Talking heads and vocal delivery of Kings of Leon. As the We Are Falcon project disbanded, a new East London 3 piece Hotmess emerged, continuing to display the J’s Tonic’s skill and thirst for cultivating precision-built soul thumping bangers, all the while demonstrating a uniquely identifiable gold-gilded songwriting fingerprint, sifted from 17 years immersed in penmanship, live performance, and production studio sound. However, a taste for a return to low key, intimate style has recently lead J’s Tonic to pursue more solo writing and gigging, leading to the songwriter returning out west towards those humble beginnings in the west country. With most recent work drawing parallels to Father John Misty, Jack Johnson, Lou Reed, Fleetwood Mac and Nick Mulvey.
ALBUM OVERVIEW
J’s Tonic's January 2024 folk album is a musical journey that bridges his indie rock roots with soulful storytelling. With poetic lyrics and captivating melodies, it resonates with folk enthusiasts, singer-songwriter fans, and lovers of genuine, heartfelt music. This album promises an emotionally charged experience that's authentic and introspective, appealing to those who value lyrical storytelling in their music. Prepare for an album that will touch your heart and soul with its depth and sincerity.
The concept was created developed and the bulk of the initial recordings of the album was made while hunkering away on a retreat into idyllic refuge of the north Cotswold with his partner, near where the songwriter grew up.
ALBUM SAMPLe Reel
Click on player at the top.
SOCIAL MEDIA
Spotify Album Pre-save: https://distrokid.com/hyperfollow/jstonic/when-humans-collide
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Spotify J's Tonic: J's Tonic | SpotifyJ's Tonic | Spotify
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Instagram: J's Tonic (@jstonic) • Instagram photos and videos
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Linktree: jstonic Linktree
acclaim / QUOTES
J's Tonic songwriting credits and acclaim include: Radio play with former BBC broadcaster and journalist Gill Mills | Live radio performance airtime at Phoenix FM with Alex Hoggett | YouTube FHM collaboration music videos ft. Olivia Munn & Kara Tointon with 500k+ views | Beck Theatre finals performances for BBC Introducing.
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When Human's Collide, pre-release industry peer reviews:
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"Timeless and authentic. Optimistic and bright, with a depth and reflectiveness in both lyrics and production." ~ Gary Cawker
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"Absolute belter, top album. Floating on a Blueberry Breeze" ~ M. Clarke from FanSandro
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"Best yet! Nick Mulvey-esque in a good way" ~ Huw Brown
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"Beautiful. Wonderful." - Rose from G2
FULL ALBUM Access PRE-Release
TRACK-by-TRACK
Easy love: A haunting melody that unveils the shadows of "easy love," painting a picture of unexpected complexity and regret.
Best of me: A heartfelt reflection on the highs and lows of a relationship, revealing the longing for authenticity and connection with a hint of past pretense.
Blueberry breeze: A soul-searching uplifting anthem that encourages self-belief and cherishing each moment life as a blueberry breeze.
Glare: A reflective journey through life's choices and routines, captured through the metaphor of red flares impacting and spoiling the nature of male's perspective.
Sooner: An apologetic and sincere love song that reflects on missed opportunities to express affection and commitment sooner, with a desire to make things right.
Trial to make you smile: A heartfelt plea for a chance to reconnect and find common ground on a journey, with a yearning for reconciliation, while playfully looking at the concept of "making" someone smile.
Get by: A melodious reflection on yearning for life's small treasures and resilience, with a message that even in the face of challenges, we find a way to "get by."
We'll live forever: A romantic and adventurous song about the pursuit of a deep connection and a life filled with memorable moments, where love makes them feel like they'll "live forever."
Humans collide:
A yearning for connection and adventure, this song paints a vivid picture of hidden desires and the search for unity in a world filled with beauty and uncertainty.
Lust: A mysterious and enigmatic song that delves into the complexities of desire, and the blurred lines between passion and love, while leaving room for intrigue and contemplation.
Fantisize: An enticing exploration of the longing for a carefree and adventurous lifestyle, where the lyrics encourage the listener to fantasize about escaping from the complexities of life and embracing the moment.
Tremendous love: A heartfelt declaration of enduring love and cherished moments, where each verse celebrates the depth of a relationship that's "tremendous."
TARGET AUDIENCE
The target audience for J’s Tonic's upcoming folk album can be broken down into several categories:
1. **Folk Music Enthusiasts:** Naturally, the primary target audience would be those who have a deep appreciation for folk music. This includes fans of folk artists like Bob Dylan, Joni Mitchell, Lou Reed and contemporary folk acts.
2. **Singer-Songwriter Aficionados:** Given that J’s Tonic is a singer-songwriter, fans of this genre will be intrigued by the album. People who enjoy meaningful lyrics and personal storytelling through music will be drawn to his work.
3. **Indie Music Fans:** J’s Tonic's background in indie rock, particularly his time with We Are Falcon, could attract fans of indie music who are curious about his transition to folk. This segment may appreciate the evolution of his sound.
4. **Lovers of Poetic Lyrics:** The press release emphasizes "poetic and intimate lyrics." This means that individuals who admire well-crafted, emotionally resonant lyrics will find appeal in this album.
5. **Fans of Comparable Artists:** Those who already enjoy artists mentioned in the press release as parallels, such as Father John Misty, Jack Johnson, Lou Reed, Elliott Smith and Fleetwood Mac, are likely to find J’s Tonic's work appealing.
6. **Ages 25-45:** Folk music often attracts a slightly older audience, typically between the ages of 25 and 45. These listeners might appreciate the depth and storytelling found in folk music.
7. **Music Enthusiasts Seeking Authenticity:** J’s Tonic's return to his roots and focus on genuine emotion can resonate with listeners who seek authenticity and heartfelt music experiences.
8. **Local Music Scene Supporters:** People from the West Country, where J’s Tonic's journey began, may feel a personal connection to his music and story. They could be strong supporters of his work.
Ultimately, the album's target audience includes individuals who value genuine, soul-stirring music and who appreciate the craft of storytelling through folk and singer-songwriter genres. J’s Tonic's unique musical journey and storytelling abilities make his album appealing to a broad range of music lovers.
PRESS RELEASE
Get Ready for an Unforgettable Journey with J’s Tonic's Upcoming Folk Album!
[All major platforms. 30th Jan 2024] — Prepare to be enchanted by the captivating melodies and soul-stirring lyrics of singer-songwriter J’s Tonic in his highly anticipated folk album. From humble beginnings as a solo songwriter, J’s Tonic has evolved into a musical force that's set to take the folk world by storm.
In this album, J’s Tonic takes you on a musical voyage inspired by years of crafting intimate ballads. From his indie rock days leading We Are Falcon to his three-piece adventure with Hotmess, his musical evolution shines through. Now, he's returning to his roots, delivering a collection of folk songs that will tug at your heartstrings and leave you spellbound.
Expect poetic and intimate lyrics that resonate with the essence of life, beautifully woven into melodies that will transport you to a world of genuine emotion. Just like We Are Falcon, critics and fans alike will be eager to make comparisons to legendary artists, but J’s Tonic's unique signature will remain undeniably true.
As J’s Tonic revisits his low-key, intimate style, you'll witness the return to his origins in the West Country, where his musical journey began. His most recent work draws parallels to the likes of Father John Misty, Jack Johnson, Fleetwood Mac and Nick Mulvey, promising a folk album that's bound to be a timeless classic.
Get ready to be swept away by the heartfelt, soulful core of J’s Tonic's folk album. With a musical journey this remarkable, it's a testament to the enduring power of creativity and the pursuit of musical excellence. Stay tuned for a release that will leave you eagerly anticipating every note and lyric. Your soul will thank you for it.